Adobe Zend Certifications

SEO (Search Engine Optimization)

To gain traffic form search engines you need to optimize your web site for keywords. Having traffic means possible clients. And traffic must be related to your domain of work.

So this is what we do:

Onpage Optimizations

Onpage optimization is the process by which various HTML elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases. That means we will do the optimization for site source so that this site will be optimized for some keywords. We will put keywords in the HTML elements so that the site should gain a density of keywords with relcatlessness for search engines. When people will search with these keywords on search engines, they will find you on the first page, even on first place.

Offpage Optimizations

Offpage Optimization is optimization done off the page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites, submitting sites to directories, etc. Unlike Onpage Optimizations, Offpage Optimizations is made on web working only with different people, which buy or sell links, do reciprocal exchanges or even buy or sell sites to gain relevancy for good rankings.

Google now takes in consideration factors like these ones:

  • how many web sites are linking to you
  • which sites are doing so
  • which is their page title
  • which anchor text is used to link to your site
  • the Google page rank of these sites
  • and more.

Submitting sites to directories means, classification of site to a certain domain, so site should be related to other sites from his domain of activity; getting back links; attracting costumers that search specific terms. Getting relevant links from sites means that site should have an increase of traffic, gaining specific clients, more relevant back links to a good ranking.

SEM (Search Engine Marketing)

Strategies to choose domains, keywords, market places for selling or buying sites, reciprocal link, finding niches for business, etc. For a good ranking you need an analysis for choosing domain name, keywords niches, research for strategies, finding sites with profitability and potential and a good spreading on the site on web. Somehow there is a resemblance with Offpage Optimization but it's not the same thing.

Also there is possibility of using email marketing but this is almost all the time considered as Spam. And Spam is not good. Only gives you the illusion of being number one but if they get you (and they always do) you will be banned. Even specialized email marketing firms are considered as spamming people.

Well, after all being said, there is one more thing to tell.

In SEO and SEM results come after a period of time. SEO and SEM are not immediately profits but over the time investments. So if we made some SEO and SEM actions to a site, the results will be seeing on SE after 2 or 3 months.

Submit a request regarding Search Engine Optimization

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